Social Media Marketing
This practice promotes your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business.
If you’re new to social platforms, you can use tools like HubSpot to connect channels like LinkedIn and Facebook in one place. This way, you can easily schedule content for multiple channels at once and monitor analytics from the platform as well.
On top of connecting social accounts for posting purposes, you can also integrate your social media inboxes into HubSpot, so you can get your direct messages in one place.
The channels you can use in social media marketing include:
Many marketers will use these social media platforms to create a viral campaign. Partnering with a popular content creator or taking part in a trend that resonates with a wide audience is a viral marketing strategy. The purpose is to create something shareworthy in the hopes that it will organically spread across a social media channel.
Don’t know how to get started with social media marketing? Download our free social media content calendar to get your social strategy up and running.